SImon Clark is one of the worlds top male models, I bike ride with him and we chat about our respective careers etc. What became apparent is that he, having been the face of Mont Blanc for so many years has grown up, matured and is looking for work in a different area of fashion plus styling and directing shoots.

Slowly our character is evolving, a man slighly odd who roams the South Downs and beaches in all sorts of weather. Going where who knows.

Francie is a mountain biker amongst other things and I have wanted to do some pictures with her for a while and she has the perfect look for this story.

I have a longing to shoot more story based campaigns. This comes from years travelling to wonderful places and imagining what could be done if only I had a top model, top brand behind me.

We spent the day shooting several different themes around where we live in West Sussex.

Authentic imagery that is the key for me.